Is there a 'secret sauce' behind great advertising?

Faegre Drinker, 320 South Canal Street #Suite 3300, 60606, Chicago, United States
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Ever wonder how iconic ads are made—who’s behind them? Join us for an inside look at the creative process that makes brands unforgettable.

Ever wondered how brands craft those unforgettable, fun, and wildly engaging ads? Who’s the mastermind behind them? Is there a creative genius at an agency who wakes up with the big idea? You’re not the only one -many people are curious about how iconic campaigns come to life and what makes them stick.

Join us for an inside look at the creative process of advertising and what’s happening behind the scene with experts:

  • Valérie Chevalier, Global Insights Director at PepsiCo Corporate
  • Charlotte Picq, Executive Group Director at Ogilvy

Moderated by Jean-Pierre Le Cannelier, Co-Founder at Marketing Movers and Co-Chair of the FACC Marketing Club.

The event will be held at Faegre Drinker Biddle & Reath LLP and followed by networking drinks.

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