Social Media for the Business Leader

In 2021, having a digital presence is no longer a luxury. As a business leader, it's essential you know how to use social media to your benefit!

In 2021, having a digital presence is no longer a luxury: it's a requirement. Having a social media strategy that is tied to your business goals is essential, and as a business owner, business leader, or entrepreneur, it's essential you know how to use social media to your benefit.

In this interactive session, we will take a look at how to strategically use social media for your organization, and how you as a business leader or business owner can better understand and motivate those efforts.

We will explore:

• Understanding the business case for social media
• Learning to "Speak Social"
• Examining the impact of Covid on Social Media 
• Take a Deep Dive into the Big 4
• Social Media and the CEO: Spotlight on who is getting it right
• Employee Advocacy: a 2021 trend!
• June 2021: Social Media Trends and Tips
• Q&A